in Russia, the CIS countries, Germany and France
research
and analytics
To get truly outstanding results from product sales, to become an opinion and market leader, to make a big and strong project from a small startup, you need to know your target audience, their needs and desires well. Research provides this information.
We discuss with the customer his knowledge of the target audience. We collect target focus groups and discuss the customer's products with them. We look at how the expectations of potential customers coincide with the expectations of the business.
As a result of the research, we accurately understand the desires and needs of clients, which communication channels to use and how to present information in order to get the maximum result from the applied actions.
Data analytics is a constant work on improving the result. Collecting data at the start gives a general understanding of the strategy, but we get numbers and feedback from real customers here and now, which means that the data is in constant motion.
By analyzing data and deciphering statistics by channels, sources, keywords, we make adjustments to the current strategy. We make global changes once a month, micro changes are monitored 24/7.
We are constantly working on improving creatives in messages, cutting off everything that did not show the desired result, tracking bids and performance for each keyword. Even for working with bloggers, we have developed our own algorithm for evaluating the effectiveness of each ruble invested.